Building an Online Brand and Authority

building an online brand and brand authority

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Think of all the brands you have. Now take a moment, get a hold of a pencil and a paper and think how all these brands would have started? Also figure out, what are some shared values between these brands and that what makes these brands stand out from the crowd. The focal point is, in such a fast growing world of growing e-commerce, building a successful online brand may not be as simple as it seems. A brand is so much more than a logo or its visual elements.

However, there’s an understood notion that building a successful brand online needs a lot of hard work, originality, and persistence. Most brands fail at what they are trying to do. Now comes another question: what are the factors that favor some brands and make others stop their journey in between.

In this post, you will get to know all the important steps involved in building your brand and its online presence in 2019.

So let’s get started!

Building your Online Brand

Getting the Basics on point

Before we go online and start building authority, we first need to complete some of the basics.

  • Brand Visuals
  • Tag Line
  • A Functional Website

1 – Brand Visuals

Brand Visuals are vital for any brand before it goes out in the market. These include all the visual aspects of the brand that people can see, for example, the Logo and printable material. These are the things that form an identity and help people recognize it.

So, make sure that it is compelling and catchy. Using free online tools like Canva to make your logo can help you with this. But it is recommended to hire a professional Branding Service to get the job done right.

Here are a few things you should have before you do a brand launch:

  • Logo
  • Letterheads and other stationery
  • Social Media Profile images and cover photos
  • Brand Fonts

2 – Tagline Brings A Long Term Acknowledgement

Think of all the popular brands and look at their taglines. Do you see something unique in it? Do these taglines comply with the strategic vision and mission statements of the brands?

Certainly, there’s something special about the taglines used by these brands.

Therefore, to be a successful brand, it is important to choose the tagline wisely. For instance, look at Nike’s Just Do It line or KFC’s Finger Lickin’ Good.

What do these taglines say? Are these lines incorporating the actual message? Are these lines serving the branding purpose?

These are…

So, for a brand having a unique but meaningful tagline is always important.

3 – A Functional Website

In 2019, If you are a business without a website, you should probably start looking for a day job.

Having a website for your business is now more important than ever. More people now look for a business website before they go and physically test the product itself.

With CMS platforms like Tiboll.NET and WordPress, you can have your website ready in minutes with little or no cost involved. Most of them offer a free trial and even a service that will help you set up your online business.

Building A Successful Brand is More Than Designing A Cool – Looking Logo

Most people make the mistake of attributing branding with only a catchy and attractive logo. However, it is just a small part of the branding process. The logo only helps in creating a visual identity of the brand.

The main part is to build authority in the niche that your brand deserves.

Simple Steps for Building Brand Authority Online

Now that you have taken care of all the basics. You have your logo, you have your brand voice and you have all the products on your website. Its time you start building authority in your niche.

The best way to do that is to start an awesome blog that actually helps people in solving their problems.

Starting a Blog on your Website

If you help someone solve a problem through your blog, they are more likely to trust you and buy from you later on.

You want to start a blog for the following reasons

  • It helps you rank better in the search results as search engines love fresh content
  • People share useful resources that mean new opportunities for your business and better online presence for your brand
  • Builds authority in your field.

You don’t have to sound like a salesperson on your blog and talk about your own products and why anyone should buy from you. Instead, focus on creating evergreen content that people can always go back and refer to.

For Example

  • Make tutorials
  • Create infographics that give useful insights
  • Conduct interviews in your industry
  • Share video guides and write step-by-step guides

Guest Posting On other Blogs from your industry

Yes, don’t be selfish by creating good content for yourself!

Go out there and create great content for others to publish on their blogs. This builds a lot more worth of your brand in the online world and you will get to have more people know that you exist.

If your content is helpful for another blog’s audience, then that audience might also be interested in checking out what more you have to offer.

If you want to know more about guest blogging, check out Neil Patel’s Post.

Leverage Social Media to build an Online Brand

Social Media is a great place to interact with more potential audience.

But remember its called social media not sales madia.

Social Media Platforms mainly Facebook and Twitter, are by far, the easiest and most convenient ways to interact with your buyers and build a new customer base. It really helps your brand to be recognized by a large number of people in a very small amount of time.

  • Share your blog posts and promote them
  • Interact with other people
  • Post content that helps people engage with you
  • Post content that is more likely to get lots of shares

UGC can do wonders in Online Branding and Recognition

We generally don’t get to hear about UGC (User Generated Content) a lot. Even if we do it’s about getting customer reviews and putting them on your local listings, website, and social media channels.

But, what if there is another way most businesses leverage this technique and generate results that generate skyrocketing sales?

Take Wendy’s For example. You might have heard about the Smug Wendy’s.

Or

You can conduct a contest that encourages people to do something and post it on social media for a special offer. Like some restaurants offer a 10% discount if their customers post a Facebook check-in status.

The above-mentioned steps are a sure way to build an online brand presence for any kind of business.

Conclusion

Online Branding Needs a Lot of Persistence and Patience

So, you think, you can make your brand famous over a night? Well, you are betting on the wrong horse. Taking a look at the history behind successful brands will show that it took them a lot of time to win people’s confidence. An adamant and rightful branding approach helps in nurturing an early recognition.

Brands Online Never Go Vague But Add Value to Users

People rarely remember what you said or did, but they remember how you made them feel. Winning trust and adding values for your customers is a promising reason for building a successful brand. Look at all the brands, what do they actually do? Why do they keep on adding more and more features in their products? Why do these brands keep on re-engineering the products by adding more and more value to them? Unless a brand is not adding value to the customer, chances are, it will be least likely to get the exposure it requires.

What Else Should Be There?

Well, there are many more things that need to be done. Each brand has its own success and failure story. It entirely depends on what you choose and how you execute your plans accordingly.