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Getting an online store used to be like climbing the mountains with the bare feet. However, the abrupt technological advancements and the booming eCommerce website builders have taken things to the next level. In the current era, setting up an eCommerce website may not be that much difficult as compared to marketing that. For any online business, the ultimate objective is to pull more and more customers. But the question is how? Different businesses have been using different techniques to gain clients.
These days, marketing an online business and pulling online visitors to your eCommerce store is much harder. Why is that? It is because no one really wants to know what you are selling. They would never want that their click on any social media post should lead them to a product page. The question arises here is, what are are some strategies that can secure a large number of clients to your eCommerce website?
So without taking a roller coaster rides any further, let’s get straight to the point that how do I get more clients to my eCommerce website? What are some magical spells or what is Abracadabra that I should read? So to answer all questions, below mentioned is a list that can come in handy for you.
Social Channels Are for Societal Things
Research experts of Tibolli.NET believe that the click through ratio among the posts showing the products and the simple website URL is 85 to 15 respectively. Although social commerce is emerging phenomena in an online world. However, marketing your business on social media by simply posting your online store URL is not going to get you, customers. For example, if you click on any StumbleUpon link and land to a page full of products. Wouldn’t you get pissed off? Would you still stay on that page? So before utilizing social media platforms and just dumping your content here and there, it is important to know the importance and impact of these platforms. Wandering what to do and how to engage with? Well here’s recommendation for you.
- Listen to your clients
- Ask questions to start conversations
- Help people by answering their questions
- Be easy to find and follow
- Promote other content and create community
Content is the King
Why do you think websites have a blog section? Is it to fill one of the header section? It’s not for that at all, while the importance of blog is much more than this. The moment you stop producing content is the moment you die. For any online business, expecting a visitor and that of without producing unique and dynamic content is no more than a nightmare. And if you are not convinced with the suggestions then try experimenting it with your website and you will be amazed to see the results.
By Writing Irresistible Headline
Headlines are important. Think of any article you see on Google, and you will see that how diverse people have been playing around with the words so as to grab reader’s attention. It is only the game of words that can prove discriminating factor between the clicks and the bounce rate. On an another end, it has been found that compelling heads lead great traffic.
Hit the Upcoming Events Across All Channels
In an era, where content is king, then there is no denial that event blogging is the queen of it. Take a look at a blog section of any online business and you will see that how these businesses have been hitting those events via their blogs. These eCommerce businesses have been doing it not only by producing the blogs while they have been targeting these using ads and paid campaigns too. For any eCommerce business, the importance of these events is there. For instance, what if your business miss any of these events? What if an e-business in India miss Diwali or Holi, what if these businesses overlook Easter? So for the businesses, it is way important to keep a bird’s eye view on these events.
Ask for Referrals Rather than Wait for Them
Waiting for an apple to fall in your lap will land you to the result that grapes are sour. It is even in the best interest of any online business to ask for referrals. A Large number of entrepreneurs wait for the referrals to reach them which is a very wrong approach at all. So instead of getting things to you, hit an email or a message to your happy clients and offer them some perk for referring your product or name among their social circles.
Take Advantage of Hash Tags
See that blue word containing hash in its beginning? Why do people use it? What’s their purpose? Are these really important? So let’s tell you that hashtags are important. Admit it or not but hashtags have made it easy for all of us to reach and to search the targeted audience without even investing a lot of time. Be it a small business or the business is large enough, careful use of hashtags can help you well enough.
Self-praise no recommendation! Right yeah? Well gone are the days when people had enough time to read an entire blog. They now try to find and grab as much information as possible. It is therefore, that produced content should be user oriented. Instead of writing promotional content and discussing your own features, you should help audience by offering help resources to them. As an example take a look at one of our blog that explains the fundamental aspects to consider before developing a mobile application. People in an online world are always looking for solutions to their problems instead of reading merely for the sake of reading.
Is there Anything More to Go?
For small online businesses, attracting online visitors is neither easy nor hard. All it takes the right approach, a market research and the execution of plans accordingly.