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On the surface of the internet, the process of getting attention sounds simple. But, it is not. Since people pitch the journalists frequently about new products. It is, therefore, standing out from the crowd is not that easy.
Whether you got mature business or you are just a new entrant into the market, it’s never too early to let people know about your product. Moreover, it will not be wrong to admit that choosing the best outlet to promote your online business is only one side of the story.
Turn around the pages of the internet and you will be amazed to see that getting press coverage for your online store isn’t as easy as we could think off. So let’s pull out ourselves from those traditional methods and see some of the sexiest hacks for promoting newly started online business.
Ways to Promote Online Business By eliminating Traditional Methods
In such a busy world, promoting your online business by having traditional methods is way difficult. There were days when press releases were important. However, the increasing number of social channels and news portal sites made it even harder to get noticed.
On account of the above-mentioned reasons, it is better to reach an influential blog relating to your niche, instead of introducing your product or store to a traditional press release sites.
Wondering How to Find Top Bloggers and Influencers?
There’s nothing like a rocket science in finding the bloggers relation to your niche. You can use Google to make process fast and easy. You can do so by simply doing a Google Search. Just type influential blogs related to my niche and leave other things to the Google.
These influential blogs and the bloggers are of great help as they have huge followers and readers. However, there’s need to make sure that you get all the information such as their name and email addresses. Once you pull all the details then compile the data before pitching these.
Seek Assistance of Review Sites and Product Blogs
Admittedly, to be featured on a blog that writes about interesting products and businesses can bring a lot for you. Other than the product blogs, review sites are important in a way that a large number of the audience get there to seek assistance.
See the Channels Where Your Competitors Are Performing Things
Why spying on your competitors is important? It is because these will let you that what are some potential areas that can bring good fruit for your online business. These are the competitors that compel you to play on a wider scale. Since they’ve already gone through those steps, so they prove as the best case study to ascertain the pros and cons associated.
There are a lot of ways and tools that can help you on spying your competitors. The most common way is to type your competitor’s name in Google and see what links your competitor is getting. Or you can opt some paid tools such as OpenSiteExplorer or SpyFu to get some good guess.
Using these tools will give you information like inbound links. By using these tools, we can also see where our competitor is getting traffic from.
Taking Advantage of Social Platforms
Other than sharing your insta stories and status, social commerce accounts major for online stores. The businesses that optimize social channels and use these accordingly, tend to generate more as compared to those that do not. These social channels have very active communities and they are always ready to break the latest and interesting stories. It is, therefore, these communities can be a very good source to get potential visibility for an online business.
Get Things Going
Once you have compiled all the things and segregated the data, now devise your strategy. Plan the things that how will you proceed? Which one to use first and which one will come at a lateral stage. Once you are clear with each and everything, it’s then time to proceed.