What makes a good landing page or what are the characteristics of a compelling landing page that converts? It’s a question that’s been there since ages. Especially for those who are serious about their business growth and want to take it to the next level. Why is that every marketer and the business person is looking for the answer to this question? It’s because of Conversion.
Conversions, that’s the word on every marketer’s lips. We believe it should be, for, without the creation of conversions, marketers would be out of work. Call it a brilliant or an incredible landing page is more like a dream come true. The way a brilliant landing page is a blessing. In the very same way, a poor landing page is no more than a curse.
Before discussing the characteristics of a landing that converts. Let’s find out what is the purpose of a landing page and how it helps marketers to achieve their goals?
What is the Purpose of a Landing Page
The purpose of a landing page is to move a casual visitor to a website down the conversion funnel. These conversion funnels are then turned into a lead or even a sale. However, it does not seem as easy as of by words. There are certain psychological barriers that come in between when the marketers try to go for crafting a landing page, which is why building a landing page isn’t simply designing a page. It’s more about playing with the minds of people and to see which one would get leads.
What is the Perfect Landing Page That Coverts Then
We believe if there would be any set standards. Unfortunately, there’s no such standard, a template for the perfect landing that page that converts. It’s all about testing, sometimes a page may work in an instance and it may not for another. Since your products are unique, it’s important to have unique landing page then. So, we believe that you need to keep on testing which one will work for you and which one would not.
Now let’s find out what are the characteristics of a landing page that converts actually.
Clear Call to Action
Call to Action, a self-explanatory term. For a landing page, it is important to have a clear call to action. A landing page having no Call to Action (CTA) or vague CTA will not be able to generate lead or conversion. Say you have an eCommerce website that sells Leather Jackets in Melbourne. You prepare an ad and ask people to visit your page. What if you don’t have any CTA. Where do you think your customers will navigate? What’s the point of making them land on your page? So having a clear call to action is one of the characteristics of a landing page that converts.
Think Like a Customer
We can present a number of websites that won’t look anything more than a backyard of your house where you dispose of all unnecessary things. While designing a landing page, it’s important to think like a customer. Before starting to ask yourself questions like, is it good? What if I apply this font? Will this color entice customers? Asking such questions will help you to have a better landing page. A page that will actually gain attention and customers will appreciate.
An Effective Headline Can Help You A lot
If the headline of your page isn’t compelling, customers will take no interest in your product. A compelling headline is more like a sales representative that advocates about the product. The headline is an important thing because it’s the first one what your customers will see. An effective way to write a headline is, it must be short, concise, and to the point.
Now that you have what you believe is a great landing page. Once you are done with all these essential characteristics of a landing page that converts, you are then all set to analyze, measure and draw conclusions for your conversions.