Think of all the brands you have. Now take a moment, get hold on a pencil and a paper and think how all these brands would have started? Also figure out, what are some shared values between these brands and that what makes these brands stand out from the crowd. The focal point is, in such a growing eCommerce world, building a successful brand may not be that simple as it seems. A brand is so much more than a logo or its visual elements. It is a brand that sells not a product or service itself.
However, there’s an understood notion that building a successful brand needs lot of hard work, originality and persistence. Where, there’s a truth that being brand isn’t that simple. There’s another fact too and that is, most brands fail at what they are trying to achieve. Now comes another question, what’s the factor that favor some brands while make others to stop their journey in between.
Building a successful brand is everyone’s wish. There’s not even a single brand that would’ve taken initiative with an intention to close its operation. Anyways, in case, you are trying to take a leap of faith and look forward to have your own brand, there are certain measures that needs to be taken in order to build a successful brand. Let’s unearth what are these.
Building A Successful Brand is More Than Designing A Cool- Looking Logo
Seriously, associating branding only with a logo is just one part of the story. It happens, most people think of branding as simply the logo but a logo is just the beginning of a brand’s visual aspect. As a matter of fact, building a successful brand includes lot more such as having a compelling website, marketing materials, an incredible tag line, a motivational yet emotional sales pitch.
A Right Tagline Brings A Long Term Acknowledgement
Think of all the popular brands and look at their taglines. Do you see something unique in it? Do these taglines comply with the strategic vision and mission statements of the brands? Certainly, there’s something special about each of the taglines used by these brands. So, in order to be a successful brand, it is important to choose tagline wisely. For instance, look at Nike’s Just Do It line, Take a look at GKhair Professional’s line. Be Different, Be You. What do these taglines say? Are these lines incorporating the actual message? Are these lines serving the branding purpose? These are… So, for a brand having a unique but a meaningful tagline is always important.
Branding Needs Lot of Persistence and Patience
So, you think, you can make your brand famous over a night? Well, you are betting on the wrong horse. Taking a look at the successful brand’s history will reveal that, brands take a lot of time to win people confidence. More, it will have aggressive and rightful branding approach, earlier it will become familiar.
Brands Never Go Vague But Add Value to Users
People rarely remember what you said or did, but they remember how your made them feel. Winning trust and adding values for your customers is, a promising factor for building a successful brand. Look at all the brands, what these actually do? Why do they keep on adding more and more features in their products? Why do these brands keep on re-engineering the products by adding more and more value in it? Until, a brand is not adding a value to the customer, chances are, it will least likely to get exposure as it should.
What Else Should Be There?
Well, there are many more things that needs to be done. Each brand has its own success and failure story. It entirely depends what do you choose and how you implement those things accordingly.